Once the consumer has downloaded the Fit Freedom mobile app to their smartphone and entered their height, the application uses their device camera, augmented reality and machine learning technology to generate their precise measurements. During the retail fitting experience, users capture two scans – the front and right side of the body. To ensure privacy, no consumer photos are stored on the phone or on the platform. Instead, a scan of the body’s outline is used for measurements to ensure consumer privacy.

How it works: To capture accurate scans, users stand in front of a wall with their feet shoulder-width apart and their fists on their hips. Using just two poses, Fit Freedom captures all body dimensions and creates a perfect 3D “fit model” of the user in seconds. This clothes fitting app is simple, convenient and user-friendly.